The BMC Mini, created by Sir Alec Issigonis, was launched on the 26th
August 1959.
At its launch the Austin Se7en and Morris Mini Minor were available in
two levels of trim – basic and deluxe. There were also just three
colours per model for the first three years.
For the Austin: Speedwell Blue, Tartan Red and Farina Grey
For the Morris - Clipper Blue, Cherry Red and Old English White
Another distinction between the two models were the grilles: Austin versions
had eight horizontal wavy bars, which were chromed, and the Morris models
had seven vertical and eleven horizontal bars painted white.
The basic car had fixed rear quarter windows, , rubber floor mats, a fixed
passenger seat, cloth upholstery, one sun visor, no screen washers and
very little else. But what more could you expect for just £497?
For an extra £40 you could buy the deluxe version and not surprisingly
a large percentage of Mini buyers opted for the trim and equipment of this
model.
At £497 the Mini was a cheap car, possibly too cheap. At the time
the cheapest mass produced car was the Ford Popular at £419 on the
road. The Mini also undercut its stable mates in the shape of the A35 by £41
and the Morris Minor by £93.
More dramatically it knocked the foreign competition into touch by being £116
cheaper than the Fiat 600 and undercutting the Renault Dauphine and Volkswagen
Beetle by a whopping £219.
The Mini was superior to all other small cars for a number of reasons.
It was small, spacious, affordable, clever, nippy, easy to park, comfortable – and
it looked good! As a result, it quickly became fashionable to own and the
word Mini passed into everyday language.
Arguably, the Mini’s main rival was the Volkswagen Beetle. The Mini
made the Beetle look expensive and slow. The Beetle was 1200cc, which gave
34bhp, the same as the Mini’s quieter 850cc engine. The Beetle was
4mph slower than the Mini, with a top speed of 68mph, and acceleration
was about the same.
On the road the Mini handled better than any rival (and most sports cars)
and boasted ‘penny a mile’ running costs. Nippy, easy to
park, it quickly became fashionable to own and the word Mini passed into
everyday language.
Subframes later allowed a huge variety of Mini derivatives: pick-up, estate,
van, long boot Riley Elf and Wolseley Hornet, the Mini Moke and the Mini
Cabriolet. However, it was the legendary Mini Cooper, launched in 1961
that sealed the Mini’s reputation among enthusiasts.
More than 40 years on, the Mini has a passionate a following as ever and
was recently voted car of the Century by motoring pundits. It’s a
technical triumph, a packaging masterpiece, and as Britain’s best
selling car ever, a runaway sales success.
Read more about Sir Alec Issigonis
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